ASK DAN: How can I reduce my marketing costs?

Published: August 15, 2011

Question: I’ve been asked to reduce our cost by reducing our marketing budget. Should this be done and if so, how should we do it?

Answer: This is pretty common practice when people are asked to reduce costs. In some cases people have completely removed themselves from marketing their service while their competitors have continued, which has lead to reduced market share, with reduced sales.

A wise thing to do is look at your overall marketing plan, look at the strategy and then the tactics that you have been using or maybe better ways that are available. You may find that the time spent looking at the plan will demonstrate great cost savings and even better increased returns. You may consider looking at alternative suppliers, maybe you could reduce your agency fees, if you use one. Some companies that use larger agencies often pay 50% more than a smaller one. Yet by using a smaller agency still get the same or even better return. We have a great partnership with TWO Marketing who may be able to help.

So yes, you can reduce your marketing spend by being wiser and smarter on where, when and how you spend your resource. 

I hope you have found the above of benefit. OPS has considerable experience in all facets of warehouse operations/management. To find out more, please go to our website – www.opslc.com.

Ed's note: If you have a question you wish to ask our friendly logistics consultant, please send an email to petermacleod@quartzltd.com, with 'Ask Dan' in the subject line.