Bendi expands European distribution

Published: January 27, 2012

UK articulated fork truck manufacturer Bendi has appointed a new partner to distribute its products in western Europe.

After a year which saw global sales exceeding expectation and manufacturing returning to the UK, Bendi has announced plans for expansion in Europe with a strategic partnership with Bendi Europe.

Bendi Europe, based near Paris, was founded by Gary Griffin (pictured) who has a wealth of experience in the European materials handling markets after successful careers at senior level with both Jungheinrich and Manitou. Bendi Europe will be responsible for sales in France, Germany, Italy, Spain and the Benelux countries.

Commenting on this significant milestone for Bendi, MD Simon Brown said: “We have always selected distributors who share the same drive and passion that runs through the company here in the UK, and having known Gary for a number of years we are sure Bendi Europe will be a huge success and further strengthen our global dominance in the articulated fork truck market. "We have no doubt that our move into Europe with Gary will be swift and successful, based upon the suitability of the product for storing the Euro pallet more efficiently than anything else on the market today. Recent and rapid success in the southern hemisphere shows that the Bendi has come of age, and that this export success will be mirrored with Bendi Europe.

"The innovative designs of the Bendi offer huge space savings over conventional counterbalance and reach trucks, and also allow it to work in an aisle 200mm smaller than its closest competitor. Bendi also has the widest product range of articulated trucks, covering more varied applications and offering space and cost savings to more industries."